St. Louis, April 17, 2007 - Roberts Broadcasting Companies [RBC], LLC announced today a new policy designed to prohibit language that promotes and/or exploits any messages considered derogatory, sexually explicit or violent, effective immediately.

The new policy is in response to the recent firing of talk radio host Don Imus due to racist remarks. African-American leaders from the Rev. Al Sharpton and Jesse Jackson to Sen. Barack Obama have taken a stand on offensive language in broadcasting. The Roberts Brothers intend to do the same.

“This policy is designed to not only raise awareness about the continuing problem of racism and the oppression of women, but to cause people to stop and evaluate their own personal attitudes and behaviors,” says Michael V. Roberts, Chairman and CEO of Roberts Broadcasting Company.

Under the direction of the Roberts Brothers, RBC is responsible for four TV stations and one radio station. Properties include WRBU-TV/my46 is St. Louis, Missouri; WZRB-TV/CW 47, Columbia, South Carolina; WAZE-TV/CW 19, Evansville, Indiana; WRBJ- TV/CW 34 and WRBJ-FM/Hot 97.7, Jackson, Mississippi.

“We want people to understand that Roberts Broadcasting is an organization firmly linked to our audience” said Steven Roberts, President and COO of the Roberts Broadcasting Company. “We take tremendous pride in being African-American and refuse to let anyone, white or black, strip us of that pride. We call on our audience to join us in our fight against oppression.”

For more information, contact Keesha Dhaene at 314-256-4663 or keeshad@roberts-companies.com.

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ABOUT ROBERTS BROADCASTING
Roberts Broadcasting Company, was founded in 1989 by Steven and Michael Roberts. Roberts Broadcasting [RBC] is licensee for WRBU-TV, Channel 46, in St. Louis, MO, the first minority-owned, full-power television station to enter the St. Louis market in over twenty years. Originally an affiliate of Home Shopping Network, TV46 became an affiliate of UPN in April 2003. WZRB-TV in Columbia, SC was added to the Roberts broadcast family in 2005; WRBJ-TV and WRJH-FM in Jackson, MS were added in 2006. WAZE-TV in Evansville, IN will be added to the Roberts Broadcasting portfolio in February 2007. In September of 2006, WRBU-TV became an affiliate of FOX owned MYNETWORK TV. WRBU broadcasts to over 2.5 million viewers in the St. Louis ADI.

ABOUT THE ROBERTS COMPANIES
Together, brothers Michael and Steven Roberts have built a multi-faceted business organization comprised of an aviation company, television and radio broadcasting properties, strip shopping centers, loft apartments, office buildings, a tower company, a 1550 seat theater, a hotel group, a construction management and consulting firm, and residential developments in the Bahamas and St. Louis. Headquartered in St. Louis, Missouri, the Roberts Companies have been featured in Commerce Magazine, Success Magazine, Forbes Magazine, Black Enterprise Magazine and Business Week.

You can learn more about Michael Roberts and the Roberts Companies at www.michaelvroberts.com.